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Words
Marketing

Tracy Cahill

VIRTUAL ASSISTANT
 

+27(0)84 266 0884 (WhatsApp)
tcahill@igen.co.za

Skills

I have been a virtual assistant since 2017. I specialize in copywriting, marketing, public relations and community management.  My skills include

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  • Email campaigns, which are still counted as having the highest ROI in a marketing bundle.

  • Material for and management of traditional, new and social media.

  • Marketing material.

  • Blogs that better serve the audience with the content provided.

  • Website and on-line store design, content and management.

  • SEO marketing.

  • Extensive experience in customer communications and services

  • Creating strong and loyal connections.

  • Internal communications.

  • Planning and scheduling.

 

My objective as a VA is to build lasting relationships with my clients that meet their needs and add value to their businesses.

 

I am an organised, disciplined self-starter who enjoys connecting people, products and services. I work well in a team and am open to feedback and advice, as well as to learning additional programs and skills that may be required.

 

I am a strong communicator, out-going, versatile and easy to work with.

Work Experience

Current from 2017

VIRTUAL ASSISTANT

Sandra Thomas Fine Artist
www.sandrathomasartist.com
Content and design of website
Social media management
Agent

Manaka Publicity Communications and Reputation Management Firm
Profiles for creators and business owners for a Talent Management Agency.
Profile Example I
Profile Example II

Innovations of the World Publishers
Page profiles for digital artists, collectors and OGs for the first NFT Yearbook 2023.
Profile Example I
Profile Example II

Zena Brand Builders Brand Building and Brand Management Agency
Copywriting and media releases for the agriculture sector; a non-profit organisation that addresses housing needs; and a market and investment readiness accelerator programme.
Example I

Example II


Aviva Pelham Opera Doyenne, Director, Actor, Lecturer, Teacher, and Speaker

Includes data sourcing, database management, marketing campaigns, production proposals and social media management. Successful ongoing marketing of a variety of productions locally and internationally, resulting in a growth of audiences and well-attended seasons. Most recent - the launch of Aviva's memoir, My Musical Odyssey.
Facebook |  Instagram  |  E.mail Campaigns



Arnie Witkin Author

Referred by Aviva Pelham. Management of social media accounts with design in Canva. Due to the conflict in Ukraine, Arnie has made the decision to put his light-hearted posts on hold.  Facebook 
 

The Lucky Bean Tree Website and E-commerce Platform 

An innovative online platform that sells the work of artists and crafters in the Eastern Cape to national and international audiences that would not usually be reached. Website and online store development. All content. Management of social media accounts. Marketing campaigns. Media Liaison.


The Fugard Theatre Theatre | Performing Arts Venue

Sales and development for the productions King Kong, West Side Story, Kinky Boots and Shakespeare In Love produced substantial group bookings for these productions in the 335-seater theatre.

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Cape Town Opera Opera Company

Approached by Managing Director, Michael Williams, to market the musical Tiger Bay, produced in conjunction with the Wales Millennium Centre, resulting in the production playing to sold-out houses in the Artscape Opera House, a 1 487-seater theatre. The Implementation of an e.marketing system and consolidation of databases, streamlined communication with audiences, supporters and donors.

2001 - 2017 

PIETER TOERIEN PRODUCTIONS AT THEATRE ON THE BAY

Theatres | Performing Arts Venues

Generated millions of rands in income, and filled hundreds of thousands of theatre seats.


The portfolio included strategic planning in conjunction with Pieter Toerien on production dates, seating plans and pricing. Oversight of the content management system, which involved producing all of the content for the website and advising on its structure and design. All material required for traditional, new and social media. Engagement with media, producers, corporate clients and the public on a daily basis. Close collaboration with ticketing agent, Computicket and Theatre on the Bay and Artscape Box Offices. All direct marketing material on which the success of the many productions we worked on depended. Mentorship and training.


Marketing of productions, event venues and restaurant at Theatre on the Bay (256 seats), with an average of 6 performances per week throughout the year. Marketing of productions presented by Pieter Toerien at Artscape (1 487 seats), e.g CATS, The Phantom of the Opera,  STOMP, The Imperial Ice Stars, Dirty Dancing, EVITA, Singing In The Rain, the Sound of Music, with an average of 7 performances for seasons of between 4 and 8 weeks.

Cartoon Animal

1999 - 2001

COMPUTICKET
Ticketing Company

Senior Account Executive, Client Services

Management of four staff members. Strategy and implementation of new structures within the department maximised the service offered to clients. Serviced all clients with regard to ticketing requirements. Implementation of these needs to the satisfaction and benefit of the clients resulted in lasting relationships for Computicket. Liaison with all departments that affected service offered to clients, i.e. the Call Centre, Retail, IT and Advertising.

1994 - 1999

THE JOBURG THEATRE
Theatre Complex | Performing Arts Complex
 

Audience Development and Publicity Manager

Generated substantial income through marketing and publicity for all theatres in the complex - the Mandela, the People’s, the Lesedi and space.com - a total of 1 675 seats, with an average of 6 performances per theatre per week throughout the year.

                                                                                  

Created departments that did not exist at the time, which included employing and training 12 staff members and 2 interns. Marketing and publicity strategies that were implemented created a sustainable, loyal audience for the theatre complex and created excellent, lasting relationships with the media. Managed outreach programme that brought historically disadvantaged youth to the theatre.

1989 - 1993

THE MARKET THEATRE:  1989 - 1993

Theatre Complex | Performing Arts Complex

Audience Development Manager
Generated substantial income and created a loyal, active audience base.

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Creation and growth of the department, which included management of staff and marketing and development strategies for the John Kani, Barney Simon and Mannie Manim Theatre, holding a total of 662 seats with an average of 6 performances per venue per week throughout the year. Managed outreach projects that brought historically disadvantaged youth to the theatre and assisted their institutions to raise funds.

1981 - 1988

WILDERNESS SAFARIS

Outbound Safaris
Intermediate Wholesale Travel Consultant
Safari experiences in Botswana.


HOLIDAY TOURS (PTY) LIMITED
Outbound Wholesale Travel Company
Intermediate Wholesale Travel Consultant: Outbound Mauritius | TopDeck Travel | European Coach Tours | Skiing in Andorra.      


THOMAS COOK
Wholesale Travel Company
Junior Wholesale Travel Consultant:  Orient Express | Trusthouse Forte Hotels.

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